UI (User Interface) focuses on the visual and interactive elements of your digital product—things like buttons, icons, typography, and layout. UX (User Experience) is about the entire journey your user takes: how easy or intuitive it is, how efficiently they can complete tasks, how the product feels from start to finish. Both are essential.

we begin with discovery: understanding your business goals, user needs, brand guidelines, and competitive landscape. Then we move to user research (personas/user interviews), wireframing & prototyping, usability testing, design iterations, and finally handoff for development.  

It depends on complexity—number of pages/screens, whether it’s a web app or native mobile, how many revisions you want, etc. A simple landing page design might take 2-3 weeks; a full website or app could take several months. We’ll give you a timeline estimate once we scope your project.

Yes. We design for multiple devices—desktop, tablet, mobile—ensuring responsiveness and usability on each.

We typically use tools like Figma, Adobe XD, Sketch, InVision (or similar) for wireframes, mock-ups and interactive prototypes. We also incorporate user testing (usability tests), heuristic evaluations, and iteration based on feedback. As seen in many competitor agencies’ offerings.